8 June 2024

The COVID-19 pandemic has accelerated the adoption of online learning, and edtech companies have been among the biggest beneficiaries. One such company is BYJU’S, an Indian edtech giant that has raised $15 billion in a funding round led by UBS Group AG, Blackstone Group Inc., and Abu Dhabi sovereign-wealth fund ADQ. The funding round values BYJU’S at $50 billion, making it one of the most valuable startups in the world.

BYJU’S was founded in 2011 by Byju Raveendran, a former teacher and engineer. The company started as a provider of online video lessons for students preparing for entrance exams in India. Over the years, it has expanded its offerings to cover a wide range of subjects and age groups. Today, BYJU’S has over 100 million registered users in India and several other countries.

Expanding Globally

One of the main reasons for BYJU’S success is its ability to adapt to changing market conditions. When the pandemic hit, the company quickly pivoted to offer live online classes, which proved to be a hit with students and parents alike. The company also expanded its offerings to include coding classes and foreign language courses.

With the new funding, BYJU’S plans to expand its reach even further. The company is eyeing several international markets, including the United States, the United Kingdom, and Australia. BYJU’S has already made some inroads into these markets through acquisitions. In 2019, it acquired Osmo, a US-based maker of educational games for children. Last year, it acquired Epic, a US-based digital reading platform for kids.

Investing in Technology

Another key area of focus for BYJU’S is technology. The company has developed a proprietary learning platform that uses artificial intelligence and machine learning to personalize the learning experience for each student. The platform tracks students’ progress and adapts the curriculum to their individual needs.

With the new funding, BYJU’S plans to invest even more in technology. The company is looking to hire more engineers and data scientists to further develop its platform. It is also exploring new technologies such as virtual and augmented reality to enhance the learning experience.

Partnering with Schools

BYJU’S has also been working closely with schools to integrate its platform into their curriculum. The company has partnered with several schools in India to offer its online classes as part of their regular curriculum. It has also developed a program called BYJU’S Classes, which offers live online classes taught by experienced teachers.

With the new funding, BYJU’S plans to expand its partnerships with schools even further. The company is looking to work with more schools in India and other countries to offer its platform as a supplement to their regular curriculum.

Challenges Ahead

While BYJU’S has been successful so far, it faces several challenges as it looks to expand globally. One of the biggest challenges is competition. There are several other edtech companies that are also looking to expand into international markets. Some of these companies have already established a strong presence in these markets, making it difficult for BYJU’S to gain a foothold.

Another challenge is regulatory hurdles. Education is a highly regulated sector in many countries, and BYJU’S will need to navigate a complex web of regulations as it expands into new markets. The company will also need to adapt its platform to meet the specific needs of each market, which can be a time-consuming and expensive process.


BYJU’S has come a long way since its humble beginnings as a provider of online video lessons. With its new funding, the company is well-positioned to expand its reach and cement its position as a global leader in edtech. However, it will need to navigate several challenges along the way, including competition and regulatory hurdles. If it can overcome these challenges, BYJU’S has the potential to transform education on a global scale.

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